Η EACA, μέσω του εκπαιδευτικού της φορέα edcom (European Institute for Commercial Communications Education), στο οποίο είναι Μέλος το Ινστιτούτο Επικοινωνίας, όπως κάθε χρόνο έτσι και φέτος, προσκάλεσε φοιτητές Μέλη της από όλη την Ευρώπη να βρεθούν την πρώτη εβδομάδα του Ιουλίου στο Παρίσι για το International Advertising Summer School 2019.
Φοιτητές και νέοι επαγγελματίες από τον χώρο της διαφήμισης βρέθηκαν εκεί για να παρακολουθήσουν τα workshops αλλά και να διαγωνιστούν πάνω στο ίδιο brief. Η Ελλάδα εκπροσωπήθηκε μέσω φοιτητών του Deree, το οποίο είναι μέλος του Ινστιτούτου Επικοινωνίας.
To brief του ευρωπαϊκού διαγωνισμού δόθηκε από το βρετανικό περιοδικό The Economist. Στόχος τους να αυξηθεί η αναγνωρισιμότητα του στους νεότερους ανθρώπους.
Νικήτρια ομάδα ήταν αυτή στην οποία συμμετείχε η Δέσποινα Καρακώστα μαζί με άλλους τέσσερις συμμετέχοντες, από το Βέλγιο, τη Γαλλία και την Τσεχία με την καμπάνια τους ‘Not only Economist’.
Όπως ανέφερε η Δέσποινα: «Applying for the EACA Advertising Summer School was a decision I made almost on impulse. Two of my friends majoring in communication informed me that it would take place in Paris, during July, and all I could think of was how beautiful the city would look in the midst of summer, and what the hell, why not get a little more educated in the field of Advertising as well. All three of us ended up getting accepted, and we were delighted, since the summer school admits just 70 people from Europe each year. Honestly, the first day was very odd feeling since we were separated into diverse groups of 6, were nobody knew anyone, and the language barrier as well as the difference in the way we had been taught on advertising was obvious. However, as the week progressed these two factors that were initially a cause of concern for us, ended up being the strongest cards in forming a campaign for this year’s client, the Economist. Each day we were having more fun than the previous one and we ended up spending more and more time with our teams, voluntarily.
Personally I bonded very fast with my team since I went into this school exactly to meet new people and work in a multicultural environment. We were very passionate about the campaign we created but also quite self-conscious since it was quite different in its approach to the brief in comparison to things we were hearing here and there from other teams. Therefore we went to pitch our ideas in no way considering the fact that we might win, but just to make the most of it and enjoy the whole experience. I believe our vibe and this mindset, as well as the fact that the campaign had a simple insight yet a creative approach were the defining factors that earned us first place in the end. However, even if we hadn’t won I’d still be feeling like a winner since I enjoyed all processes so much and earned the most out of the EACA summer school. It’s an overall experience that shouldn’t be missed by advertising students!»
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